16 July, 2021
Building a Stronger Web Presence
In this talk, Maxime gives you an introduction to search engine marketing. You’ll learn the basics of Google Adwords, Facebook Ads, tracking, return on ad spend, and how to best engage with external marketing partners. This session can’t make you an expert, but it will get you started in running your own ad experiments or arm you with the knowledge to engage well with a marketing company.