Maxime is co-owner of Immersia Escape Games, which opened in 2016 in Laval, Québec, Canada. Since then they opened a second location in Boisbriand, Québec, Canada in 2019. Immersia was ranked 21st for top companies in 2020's TERPECA. Before becoming an escape room creator and owner, Maxime worked in the digital marketing space for over 7 years. Through these years, he built an expertise in search engine marketing (SEM), social media marketing (SMM) and general best practices when advertising online. He has helped hundreds of small and medium businesses get seen online and most importantly, make every dollar invested work for them.