Immersif

What is your booking data trying to tell you?

Immersif creates Escape Room Performance Intelligence Reports that turn the data you
already hold into clear, practical business decisions. By analysing booking, customer,
operational and financial data, Immersif can reveal which games are growing, plateauing or
declining; which days, times, team sizes and audiences generate the most value; where
capacity is being underused; and how pricing, discounts, marketing channels and costs
affect performance. Each professionally presented report concludes with prioritised
recommendations to help escape room owners increase bookings, improve profitability and
make more confident decisions about the future of their games.

Built by a former escape room owner

Immersif was founded by Sam Wai, who built an award-winning London escape room
business, generated more than £1 million in sales and later sold it. Sam created Immersif
because he understands how much owners care about the experiences they build, and how
difficult it can be to balance creative vision with commercial success. Immersif has already
helped escape room owners in the UK and US gain clearer insight into their businesses,
uncover growth opportunities and turn complex data into practical actions. Its
recommendations have contributed to increased bookings, improvements in customer
service and the development of a turnaround plan targeting $250,000 in additional growth.

“The reports were so detailed yet so well presented that it made everything much more interesting and easier to grasp. We gained far more insight into our revenue and bookings, and created clear goals and actions to implement.”
Ellie Buckler, Darkmaster Escape Rooms

Visit Immersif at RECON to explore example reports and discover what your own data could reveal.